We believe your own voice is the most powerful tool for change
Selfpause was built on a simple idea: generic affirmations don't work nearly as well as personalized ones recorded in your own voice. We set out to build the app that finally makes affirmations stick.
Our story
Selfpause started in 2020 when our founder, Jaeden Schafer, noticed something frustrating about every affirmation app on the market — they were all one-size-fits-all. The same generic phrases, the same stranger's voice, the same cookie-cutter approach to something as deeply personal as self-talk.
The research was clear: affirmations work best when they're personal and spoken in your own voice. But no app made that easy. So Jaeden built one.
What started as a simple recording tool has grown into a complete mental wellness platform — with thousands of guided sessions, an AI life coach, ambient soundscapes, and a community of over 100,000 people who've made affirmations a daily habit.
We're still a small, passionate team. And we still believe the same thing we believed on day one: the voice that matters most is yours.
What we stand for
These principles guide every decision we make — from which features to build to how we treat your data.
Science First
Every feature we build is grounded in peer-reviewed research on neuroplasticity, cognitive behavioral science, and positive psychology.
Personal Over Generic
We believe the most powerful affirmations come from you. That's why we built tools for recording, customizing, and personalizing every aspect of your practice.
Accessible to Everyone
Mental wellness shouldn't be a luxury. Selfpause offers a generous free tier because we believe everyone deserves tools to build a stronger mindset.
Privacy as a Right
Your affirmations and coaching conversations are deeply personal. We never sell your data, and your recordings stay on your device unless you choose to sync them.
Our journey
Selfpause launches on the App Store with 50 guided affirmation sessions.
Record-your-own-affirmations feature ships. User base crosses 10,000.
Ambient sounds library and meditation music added. Available in 5 languages.
50,000 users. Android version launches on Google Play.
AI Life Coach feature launches. Selfpause surpasses 100,000 downloads.
1,000+ guided affirmations across 20+ categories. Rated 4.8 on the App Store.
Join 100,000+ people building a better mindset
Download Selfpause and start your journey today. Free to use. No credit card required.